A relationship, at it’s core, is a series of interactions sustained over time. Just like it takes time to build trust in a relationship, so to it takes time to build trust in a business. Building a strong brand can help bolster the customer/company relationship in any context. For example, here’s some highlights of a series of designs executed for Redding Communications. These pieces were designed to support a new e-commerce company specializing in table legs. The goal was to build a web presence and customer trust through brand consistency across social media, blogging, and website content.
While the identity of the brand had been established, I was given the task to create a myriad of design pieces to reinforce that identity. Pictured above is an example of the pushers I would produce, and below is an example of it in context of the website (click through the below image to see it in action).
Shopping online can be intimidating, especially when making expensive purchases like furniture pieces, which are often bought in bulk. To address this concern, a large portion of time was dedicated to creating a series of short videos to better describe products functionality, dimensions, and give customers a better idea of the product they are about to purchase.
Finally, I also worked on infographics, like the one below, which has been posted to Pinterest and featured on the ReplacementTableLegs.com blog. You can see this infographic in action by clicking on the image below, which links to the post on the subject of table seating.
But the proof is in the pudding as they say, while working on these pieces my boss—and mastermind behind this strategy—would offer encouragement informing me that the pieces produced were creating a quantifiable increase search engine optimization and product orders.